Online ad spending is set to exceed spending for print ads this year for the very first time, according to a new report from eMarketer. Online advertising is projected to reach $39.5 billion in sales, while print will total $33.8 billion. Online spending will jump almost 25% (23.3% to be exact) in 2012 alone. And [...]

Everyday someone is telling you that your small business needs to utilize social media. Experts tout its incredible power and advisors will make it seem as if you’re lost without it. According to Nielson, Americans spend 23% (nearly a quarter) of their online time on social networking sites like Facebook, StumbleUpon, Blogger, Tumblr, Twitter, YouTube, [...]

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin As Yelp, one of the largest consumer review websites, aims to go public within the next year, reputation management has come into the spotlight. Now a crucial part of any business, little is known [...]

Mercedes searches for four two-person “Twitter-savy”  teams of drivers to race from  New York, Los Angeles, Chicago, and Tampa to the Super Bowl in Dallas. They will compete in “The World’s First Twitter-Fueled Race.” Mercedes made the announcement today on its Facebook page. Semifinalists contacted on December 24 create a short video making their case. [...]

Dwight Dachnowicz, who has been working for Honda since high school, accepts three-year position as Northeast Chairman of the Honda Dealer Council. Dachnowicz will advocate for 114 fellow dealers and continue to hold down the day-to-day operations at his Tarrytown business, where he has been since he was 35, as the youngest Honda dealer in the tri-state [...]

I recently read a post on Erik Qualman’s blog Socialnomics that detailed how the CPC (cost per click)  to market his book using Facebook had skyrocketed on Christmas Eve. I’ve excerpted the image to the right to give some brief context to this post. The graphic depicts an average CPC (Cost per Click) as low as [...]

Consumers are carrying out much of their car purchase research online which is why many car dealers are putting more of their marketing budgets into digital activity, according to recent research. However, not all car dealers are maximizing their listings. Autobytel.com surveyed over 200 car dealerships to ascertain how they planned to spend their marketing [...]